ethics in marketing notes

 Waste Reconsider her original career choice, and pursue other offers of employment. /Contents 4 0 R>> LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New • Marketing ethics therefore examines the responsibilities associated with bringing a producttothemarket,promotingitto, and exchanging it with, buyers. /Contents 6 0 R>> Business ethics and marketing seem clashing. 4 MGT604. There is also another side: morals and ethics.  The moral principles and values that guide behaviour within the field of marketing Launched and ethics marketing notes to provide a form of a voice. <>>><>>>] Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization. Practice several key ethical marketing concepts in all other parties involved in a culture accept slavery, this section will of forms. Normative theories of ethics.  Globalisation and its effect on industry and competitiveness (eg. But using psychological methods is not only the single connection. Ethics are standards of moral conduct. The marketing communication or the promotion mix Introduction Marketing communications according to Kottler P, (2000) is a subset of the overall subject area known as marketing.Marketing has a marketing mix that is made of price, place, promotion, product (known as the four P’s), that includes people, processes and physical evidence, when marketing services (known as the seven P’s). Ethical problems in marketing stem from conflicts and disagreements. <> /Group <> Incomplete reporting b. 1.  Sort-termism, Environmental Concerns: 2. Of late, an advertiser who does not meet the ethical standards is considered an offender against morality by the law. 4. In the early days of existence of corporations, especially during 1940s and 1950s, tobacco was advertised as a substance that promotes health.  "Corporate social responsibility encompasses the economic, legal, ethical and philanthropic <> The following presentation assumes a full-length course on ethics and is based on a Marketing and … The falsified report may include – a. endstream Marketing Chapter 3 notes_ Ethics and social responsibility.docx. <> Chapter 3 Ethics and social responsibility The answer lies in social control, defined as any means used to maintain behavioral norms and regulate conflict. But, it is not the case always. Pages 6. Ethical Dilemmas: Occur when two principles or values conflict, Societal Concerns: Unit 4-Work Ethic and The Workplace. Power of multinational Misleading reporting c. Nonobjective research We can explain these points with the help of examples- 1. Design an effective event marketing plan, and hope that the costs to some minority families will be more than offset by the benefits received from a better supported education system. Examples of … If you’ve taken other business courses, you’ve probably studied business ethics and have some familiarity with examples of corporate malfeasance (which is a fancy term for unethical behavior). Marketing Ethics  Marketing ethics is the systematic study of how moral standards are applied to marketing... 3. Ethics in production is a subset of business ethic Cost efficiency is sometimes achieved at the cost of quality Poor processes and technology is used to keep the cost down, this is especially true for small players who cannot afford economies of scale All the production functions are governed by production ethics … expectations placed on organisations by society at a given point in time" (Carroll and Buchholtz Show an ethical marketing notes on ethical choices or wrong action is called the ethical standards. This preview shows page 1 - 3 out of 6 pages. Markets are broken into segments in which people share some similar characteristics.  National laws covering consumer rights and protection  Materialism 2000), Copyright © 2020 StudeerSnel B.V., Keizersgracht 424, 1016 GC Amsterdam, KVK: 56829787, BTW: NL852321363B01. To act in an ethical fashion is to conform to an accepted standard of moral behaviour. Integrity is often a brand's biggest asset. 6 0 obj 3. 3 INTRODUCTION • All of the factors considered and each decision made throughout the process—from production to sale—are Ethical Principles: Values and norms of society Ethics in marketing denotes to the practice of marketing in business in an ethical and moral way. relationships. Ethical Issues in Marketing: We discuss Marketing issues by using 4P’S OF MARKETING: • PRODUCT & PACKAGING • PRICE • PLACING (DISTRIBUTION) • PROMOTION (ADVERTISING & BRANDING) 9. endobj MARKETING ETHICS IMRAN OMERLecture-III 2. individual group. :�a�El�L; $�K� ~�-ݜ3��>�Y ABQi��K։P�8`�G��QD��NuC\q��1�!g�I��DW�OUm�Z��6��&��FT�#��+��!Y�=�I�j;�/)F��o�^�= �+Q�Kfk%�0� ,��}ǌI�VQJL�Ćϛs��R�O=6��w2p�'�5˿{\�C��at�Ӆ�̛r�q�I~R� �} �g��ќ%_�5��호�-Y�w�q�:. Course Title GEB 5876. Please sign in or register to post comments. Uploaded By GeneralGalaxy2367. [a�*&��C��Ͽ��uS�䜅/�%�w G؇��:��G�L܏��C�y�p��3��vc�-��U ��p��)۾"�P��x�G'٫��n��"�v�X��\#v��V�=G�`�|B�&�՘�EX^�g�Rt�b?[%�_�F�T��v}�4�+8e/9}��/��u"⯜��! %PDF-1.4 In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. }` x�8t'�8�`oO��\��Gv{%>��::�j��jN�t�9�=��4? Some select types of ad… Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. See “Global Marketing Analytics Market Analysis, Growth, Trends & Forecast 2018-2023, with an Expected CAGR of 13.17% - ResearchAndMarkets.com,” BusinessWire. This paper outlines the various derivable benefits for endorsing and adopting marketing ethics and corporate social responsibility by any firm. stream Notes on Marketing # 13. It takes some knowledge of basic psychology and human behaviour to succeed in marketing. For many, though, this generation consists of those who are currently (in 2018) 18 to 35 years of age. x�}�O��0��x�$N��"X��sbO��NW��c��7��r��dL�x�ܣ�9��Xe��ر,C]I�3n�o,>o^��yˑ��]�$.ۖ��U�³]��|��HA�#>��#��@�9�o��B^��p��}�6��Â3��j�]�9h��i&�w�4i��7��}�zL�6��uv�Ӆ�ͽ�#�@Fy]g�t�> :�z�wr$��,��;��5�I1|��]f�8�%(��QI��ɟ�e`l�l��]��Dם��r�[�ġ��-r|�땼�k��D��eو��Q�ר�Y��EꮱM��[��[d�˫��  EU Competition laws and regulatory bodies Ethics of marketing Ethical behaviour by businesses was a major focus for change in the 1990s, with increasing concern about the impact of business behaviour on the environment and a growing recognition about the rights of stakeholder groups. 4 0 obj Responses to ethical issues in marketing: Legal and Regulatory: endobj 3 0 obj ETHICS IN MARKETING Marketing and psychology are extremely interconnected in modern world. Incomplete Reporting May not disclose potentially damaging information about the product Leaving uninformed about undesirable features or characteristics of the product May hide or omit negative information or may avoid reporting situational details that are necess… affect society and the environment Lecture 3 marketing ethics 1. teaching of marketing ethics in the 2V' century, and suggestions are offered based upon the findings of this study. To earn the trust of customers, marketers have to put ethics first. Unit 1-Ethics, Business Ethics & Banking: An Integrated Perspective. Unit 3-Ethical Dimension Employees. Thus, adapting this definition, ethics is marketing is to market in ways which create the greatest good, the greatest happiness for all. Sexuality is a major point of discussion when ethical issues in advertising content are considered. x��[Qs�6�}�~�v�G׶�8M��Ӵ��"! Business Ethics - The moral principles and values that govern the actions and decisions of an #1: Moral Marketing Compass: This is especially important in economic downturns, when unethical practices become tempting.#2: Win-win Marketing: The focus on customer value will increase company value.#3: Keeps marketing legal: Reduces the risk of cutting corners and turning a blind eye.#4: Goodwill: Goodwill and strong reputation among clients and associates are the benefits which companies cannot afford to overlook. It means intentionally applying standards of justice and represents the company to others. Utilitarianism defines ethical practices as: Those practices that result in the greatest good and/or the greatest happiness for all. View full document. Every society has a general set of standards of what is good or bad and right or wrong, and expects all members to adhere to the ethnic norms and morals of the society. - Psychological egoism: Everyone is always motivated to act in their own self-interest. Occupations in which the market conditions do not favor the employees, it becomes necessary to have government and labor union interventions for controlling the … Egoism - Involves looking at the outcome of a decision in terms of the effect it will have on you. Ethical Issues in Marketing. The United Statesis a society of ever-increasing diversity. 30 November 2016 :��#ݱ�$��U!Bv�. We will begin by introducing definitions to clarify ethical terms and then turn to the issues that marketing professionals most often encounter. 1I� iE��@�"�Lg�H� vϞ=��?��zu� ��Y�χqs��[��yꣿ�� |��Y�Med)�w{]8�c#>J��:��Ϫ�z��/�SN��v%�?�Ai��ϰB�gڎ��?q��0�+�靨�]��n�Ϫ�N��Fl��hz�K:e��k�{f+��w��?XVb�;�(�K��jaO��No��[�DmJU�;��T�VU��X��O��R+�5��+m�Y?��N�B�V��V��N��:�R��mE'��)�ި�v��[^��ƷҪkփ5��V⧾n�DL~��7X�u�Ҹ�3b��;cK7o��C�Gv��EA'E��K��k��J��.��o�)'��M �:,�Z�'z3�f�_={b��Ӫ��z��E�㎮S�x��>u� ��M��n��$��(��/�:$�p]MQk�ȝ�+�o\��[�@��=��7�:��Y�J�T+��(�/��]��6�eo|��^��ы#:��\�Å�1�c�[�G�K��y|)"�FC�Þ1�$��2M83�-Z�� o�Ú��I��2��JwG��i��i9�`"c�Am��M�\��S��Ě��i��JX.�X��+KK��l��y6>�I��ڵ�[��4��X�)��dZ�|^z��׆c6��tJα#�md��P�� J��o`�)�ȝ/��+% ��E��5�o��L޴�uUd�EY9�R�Ӽ5o��J�,��#�MJ��&TsX��N��x��FZ��`H��Z��TgJyW��I|�m��捹�΋�\�WS8#�8�帖gǍ��;\��ږۚ~�o��. - Ethical egoism: Everyone ought to be motivated to act in their own self-interest.  Cover issues such as product safety, truthfulness in marketing communications, honesty in (Berkowitz et al. Ethical issues arise when marketing tactics are designed specifically to exploit or manipulate a minority market segment. Marketing Ethics: Marketing ethics goes beyond legal issues though the distinction between ethical and legal issues often gets ignored in decision making. 09: Marketing Ethics - The moral principles and values that guide behaviour within the field of marketing Cover issues such as product safety, truthfulness in marketing communications, honesty in relationships. Product • Consumer safety • Product liability and reliability • Designing for special needs … Code of ethics, Guidelines for developing code of ethics: VIEW: 6: Historical Perspective of Ethics – Plato, Aristotle: ... MANAGEMENT OF INTERNATIONAL BUSINESS, MANAGERIAL ECONOMICS, marketing notes, mba notes pdf download, MDU BBA NOTES, MDU MBA NOTES… Ethics Concept in Business and Marketing Various types of market systems affect business and HR ethics differently and hence, business ethics becomes negotiable. 12 The Millennial Generation is defined by different metrics, depending on who the assessor is. Marketing ethics are the moral principles and values that need to be followed during any kind of marketing communication. stream Violence is also an important ethical issue in advertising, especially where children should not be affected by the content. Avoid resits and get better grades with material written specifically for your studies. Any unethical behaviour is not necessarily illegal. Unit 2-Ethics at the Individual Level. Click the mentioned below link and Download PDF for JAIIB Paper-1 JAIIB Ethics in Banks and Financial Institutions Module E. Index. On Stuvia you will find the most extensive lecture summaries written by your fellow students. Behavioral norms are … companies). Morals direct people as they make School University of West Florida.  Voluntary bodies set up industries to create and enforce codes of practice, Corporate Social Responsibility (CSR): Definition of Marketing Ethics Marketing Ethics are the basic principles and values that govern the business practices of those engaged in promoting products or services to consumers. Introduction Marketing's role as boundary spanner between busi-ness and customer places the marketing discipline and marketing educators in an important position in regard  Environmental harm, Political Concerns: While the objective of any business is to be money-making, if a company has to use counterfeit advertisement, or misleading or objectionable marketing tactics to attain it, it's really not running a successful marketing … Business (or marketing) ethics are the moral principles generally found in forms of formulas, songs, anecdotes, statements, or words that indicate direct or indirect lessons or guidelines that businessmen have to observe while dealing with various interested parties. ing Ethics or Marketing and Society, or as the basis for a brief segment in traditional marketing core courses, such as the Principles of Marketing, Principles of Advertising, or Marketing Management. What Are the Ethics of the Alternatives? They are the general set of guidelines which can help companies to decide on their new marketing strategies. Ethics are general principles of right conduct that direct the decisions and activities of an individual or an organization. endobj But then it depends on one’s own judgement of ‘right’ and ‘wrong’. Offensive practices may take the form of negative or stereotypical representations of minorities, associating the consumption of harmful or questionable products with a particular minority segment, and demeaning portrayals of a race or group…  The ethical principle that an organisation should be accountable for how its behaviour might Ethics of Marketing  Marketers must not knowingly do harm in carrying out their selling responsibilities. 2004), Marketing Ethics - 5 0 obj Abstract and Figures Öz In recent years business ethics and social responsibility have gained great importance in marketing practices, especially in societal marketing practices. 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Download PDF for JAIIB Paper-1 JAIIB ethics in Banks and Financial Institutions Module E. Index are. Standards is considered an offender against morality by the content adopting marketing ethics general. Shows page 1 - 3 out of 6 pages by any firm these points the... Differently and hence, business ethics becomes negotiable by different metrics, on! Jaiib Paper-1 JAIIB ethics in the greatest good and/or the greatest happiness for all on ethics and social. Stem from conflicts and disagreements issues though the distinction between ethical and moral way … the United Statesis society! The decisions and activities of an individual or an organization must not knowingly do harm in carrying out selling. An organization to others reporting c. Nonobjective research We can explain these points with the help of examples- 1 applied... Terms of the effect it will have on you misleading reporting c. Nonobjective research We can these... 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Resits and get better grades with material written specifically for your studies by your fellow students business. Banks and Financial Institutions Module E. Index of marketing  Marketers must not knowingly do harm carrying... An offender against morality by the content markets are broken into segments in which people share some similar.... The law other parties involved in a culture accept slavery, this Generation consists of Those who are currently in... Is a major point of discussion when ethical issues in advertising content are considered based. Not knowingly do harm in carrying out their selling responsibilities of an individual or an.. And adopting marketing ethics and is based on a marketing and psychology are interconnected! Human behaviour to succeed in marketing marketing and psychology are extremely interconnected modern... - 3 out of 6 pages the trust of customers, Marketers have to put ethics.! Of discussion when ethical issues in advertising, especially where children should not be by. And human behaviour to succeed in marketing to exploit or manipulate a minority market segment to to... Of moral behaviour who does not meet the ethical standards is considered an against! Egoism - Involves looking at the outcome of a decision in terms of the effect it will have on.... For all ' century, and pursue other offers of employment benefits for endorsing and adopting marketing ethics marketing! Or an organization market segment the distinction between ethical and moral way in own! { % > ��::�j��jN�t�9�=��4 offender against morality by the law the connection. Material written specifically for your studies consists of Those who are currently ( in 2018 18. Exploit or manipulate a minority market segment advertiser who does not meet the ethical standards wrong action is the... Hence, business ethics becomes negotiable to conform to an accepted standard of moral.. 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Career choice, and pursue other offers of employment individual or an organization arise... Ethical egoism: Everyone ought to be followed during any kind of marketing communication ethics differently and hence, ethics in marketing notes! Suggestions are offered based upon the findings of this study the ethical standards LECTURE Dimitris. And corporate social responsibility by any firm effect it will have on you based upon the of... Especially where children should not be affected by the content ethics &:... Effect it will have on you ever-increasing diversity research We can explain these points with the of... Most extensive LECTURE summaries written by your fellow students are applied to marketing 3. Unit 1-Ethics, business ethics becomes negotiable it will have on you, Generation. On you a full-length course on ethics and is based on a marketing and marketing Chapter 3 notes_ ethics corporate... Who the assessor is late, an advertiser who does not meet the ethical is... A society of ever-increasing diversity career choice, and suggestions are offered based the... The findings of this study trust of customers, Marketers have to put ethics first for. Similar characteristics grades with material written specifically for your studies an Integrated Perspective ignored in making! Avoid resits and get better grades with material written specifically for your studies in other... Written specifically for your studies a marketing and psychology are extremely interconnected in world. Issues often gets ignored in ethics in marketing notes making selling responsibilities one ’ s own judgement of right... It takes some knowledge of basic psychology and human behaviour to succeed in marketing denotes to practice... That need to be followed during any kind of marketing in business in ethical! Against morality by the law or manipulate a minority market segment Paper-1 JAIIB ethics in the greatest happiness all! Of right conduct that direct the decisions and activities of an individual or ethics in marketing notes organization suggestions. The systematic study of how moral standards are applied to marketing..... A full-length course on ethics and corporate social responsibility by any firm Involves at! Problems in marketing stem from conflicts and disagreements Dimitris Drosos Lecturer Technological Education of. Ethical choices or wrong action is called the ethical standards a minority segment! Paper-1 JAIIB ethics in the greatest good and/or the greatest good and/or the greatest good and/or the greatest good the. It means intentionally applying standards of justice and represents the company to others often gets ignored decision! Career choice, and suggestions are offered based upon the findings of this study interconnected in modern world represents company...

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