nike company analysis

Wholly-owned NIKE, Inc. subsidiary brands include Converse, which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley, which designs, … Unfortunately, Nike is very much dependent on the US market and is little diversified beyond the footwear and sports apparel markets. “We’re enjoying the strongest brand position we’ve seen in over five years, and as the marketplace becomes more challenging, we see more of the buying decisions falling our way,” Nike President Charlie Denson said on a conference call with analysts. The company is Nike, Could you write this following instructions Globalization Why do companies engage in international trade? Nike offers different categories of products and accessories like sports shoes and apparel for men, women and children. *     Carr, Bob. Nike competes with numerous athletic and leisure shoe and apparel companies all over the world. Copyright (c) 2005 Seattle Times Company, All Rights Reserved. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. Headquarter of the company are located in Oregon, which is near Beaverton, the USA. Nike brand alone is valued at approx 30 Billion in 2017. Nike’s strengths are that the company is extremely competitive; the CEO of the company is often heard saying that business is a war without any bullets. Strengths of NIKE in SWOT Analysis. Another strength is the excellent brand awareness and a high quality image of Nike’s … [Online] Available at: http://www.trizera.com/jsp/nikehist.html; accessed 10/24/2005. All our services, information, data and/or recommendations are provided on an "as is" basis and without warranties of any kind, either express or implied. This has been the keynote of the Company’s growth strategy. challenge Nike one on one.” Sporting Goods Business, Sept 2005 volume38. Moreover, Nike’s market share in U.S. athletic shoes had fallen from 48% since 1997 to 42% in 2000. Some analysts questioned whether the market for pricey shoes can withstand an economic downturn if rising fuel prices continue to pinch consumer spending. The Company was founded by Bill Bowerman and Phil Knight and the first shoe with the Nike Swoosh was introduced in 1972. Environmental Analysis. Financial Times Ltd. Oct 10, 2005. Nike had maintained revenue of about 9 billion since 1997. Demand creation expense was $1.0 billion, up 6% primarily driven by higher advertising expenses and sports marketing investments. The Company started out manufacturing running shoes with cushioned mid soles and expanded into a wide range of products including sporting goods and T shirts. The Company’s strategic alliance with NBA and its celebrity promotions through the NBA star Michael Jordan have also reaped rich rewards for the company in the marketplace. The logo of Nike is instantly recognized by people anywhere in the world. Nike Strategic Analysis 3 I. Quarterly revenue rose 8 percent to $3.9 billion, helped by an 11 percent gain in the U.S. athletic-footwear business and 8 percent growth in total U.S. sales, including apparel and other merchandise. Nike company analysis; 0. U.S. consumer confidence dropped to a 13-year low in early September, battered by record gas prices and Hurricane Katrina. Nike, Inc. (NKE) financial analysis and rating Comparison analysis based on SEC data. “Certainly buying a high-price athletic shoe is not necessarily a consumer staple,” said analyst Leddy. “I hate to use a cliche, but Nike is running on all cylinders,” said Jamelah Leddy, who tracks Nike for McAdams Wright Ragen in Seattle. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. It is popular for its best and largest sports and apparel brands on the international level. Later it was changed to Nike Inc in 1978. Before discussing Nike competitors, let us know the company background and information. … Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. Disclaimer: InspectCompany does not guarantee that any of the information available on our website, APIs or provided by any other means is complete, accurate, current, reliable or appropriate for your needs. Nike also faces fierce competition as Germany’s Adidas-Salomon prepares to buy Reebok International in a move to boost its U.S. position. Net income increased 25% to $1.4 billion driven primarily by strong revenue growth and gross margin expansion while diluted earnings per share increased 28% to $0.86 reflecting a 2% decline in the weighted average diluted common shares outstanding. Nike Analysis 1780 Words | 8 Pages. financial and fundamental analysis of Nike - Nike is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. During the 1970s Nike developed a variety of sophisticated sports shoes for various markets which were so successful that the Company was able to go public in 1980 with 2 million shares of common stock. Therefore Nike needs to focus more on expanding its market through its lower priced range of products in order to maintain its lead position in the industry. The Company’s Mission statement is “To maximize profits to shareholders through products and services that enrich peoples’ lives” while their value statement is  “To bring inspiration and innovation to every athlete in the world.” John McEnroe, Joan Benoit, Shane Warne and Andre Agassi became some of the famous athletes who promoted Nike products. (2005) “Utah State University: Nike President gives Utah State. It is a US based company and established in 1962 by Bill Boverman & Philip Knight in the name of Blue Ribbon Sports. In this SWOT analysis tutorial, we will discuss Nike Swot Analysis Strengths, Weaknesses, Opportunities and threats. Revenues for Converse were $555 million (+8%), mainly driven by double-digit growth in Asia and through digital globally, which was partially offset by declines in the U.S. NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business. Nike stock soars as sales jump; Quarterly profit up 32%; ”Running on all cylinders”. Nike has expanded beyond traditional athletic-shoe stores into sporting-goods and general-merchandise chains, which helped to boost U.S. sales, said John Shanley, an analyst with Susquehanna Financial Group. Nike is the leading corporation in the world, which deals in equipment supply & sportswear. ✅ Nike has better Profitability than 91.67% of the companies on the Manufacturing industry, ✅ Nike has better Net Margin than 100% of the companies on the Manufacturing industry, ✅ Nike has better ROE (Return on Equity) than 81.82% of the companies on the Manufacturing industry, ✅ Nike has better ROA (Return on Assets) than 100% of the companies on the Manufacturing industry, ✅ Nike has better Liquidity than 91.67% of the companies on the Manufacturing industry, ✅ Nike has better Quick Ratio than 91.67% of the companies on the Manufacturing industry, ✅ Nike has better Operating Cash Flow Ratio than 100% of the companies on the Manufacturing industry. Nike is considered as one of the most innovative company in the industry [ CITA TION Fas \l 1036 ]. Orders for delivery through January were up 11 percent from a year earlier, but Beaverton, Ore.-based Nike said it was keeping its full-year profit forecast because rising raw-material costs are expected to offset the strong sales growth. We aim to help investors learn more about the companies in which they invest. Nike Company Analysis . The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. The Company Objectives are (a) to provide a supportive work environment to help employees maximize their contribution to Nike (b)provide quality and innovative services internally and externally (c) identify focused customer segment opportunities and (d) establish ties with those customer segments to (e) maximize profits.(www.trizera.com). That analysis Mr. Knight co-founded Blue Ribbon sports prepares to buy Reebok international in a to. Its extremely powerful brand and low costs, Nike has been able to several... 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