does ben and jerry's support blm

In his view, the company’s expressions of principle serve, rather, to cement its long-term standing with socially minded fans. Some criticised the campaign for making it harder to help people source resources when used with the #BlackLivesMatter hashtag. We have to stand together with the victims of murder, marginalisation, and repression because of their skin colour, and with those who seek justice through protests across our country. In January, Ben & Jerry’s threw its support behind Democratic presidential candidate Bernie Sanders with a limited-edition flavor called Bernie’s Yearning. He was one of five Ben & Jerry’s employees, including executives with curious titles like global social mission officer, making edits to a Google Docs draft written primarily by the company’s global head of activism strategy, Chris Miller. Ben & Jerry’s social justice efforts accelerated a year after the trip to North Carolina, when its first blog post on BLM drew so much traffic it broke its website. 2008: The John Lennon-inspired Imagine Whirled Peace was timed with a Peace Day bed-in. (The company offers some paid leave to workers at corporate-owned locations but doesn’t guarantee it to those employed by franchisees.) US ice-cream maker Ben and Jerry'snot only retain their B-Corp certification but have seen increases in their "impact score" – a measure of … On Tuesday 2 June, Ben and Jerry’s released a statement on its website, saying that the company is “outraged” over the killing of Mr Floyd and “the continued violent response by police against protesters”. Ice Cream maker, Ben & Jerry's, is being boycotted by the Blue Lives Matter after the company voiced it's support for the Black Lives Matter movement. Related blog posts read like abstracts of essays by Sierra Club scientific advisers with a fondness for exclamation points and cutesy vernacular. “We have to speak out. She was on her way to one of the demonstrations that had broken out around the world five days after the killing of George Floyd in Minneapolis. “Companies have to actually, truly, be ready and willing to address their impact, and that doesn’t happen overnight,” says Rashad Robinson, executive director of Color of Change. 2015: I Dough, I Dough celebrated the Supreme Court decision legalizing gay marriage. She wanted the ice cream brand to express support for the Black Lives Matter movement and decry the violence against Floyd, who’d died while being restrained by a White law enforcement officer less than 15 minutes after his arrest for allegedly using a counterfeit bill to buy cigarettes. After Ben & Jerry’s decides to align itself with a cause, the team taps experts at leading advocacy groups and spends at least a year working on persuasive language. Anuradha Mittal was about to step out of her home in Oakland, Calif., on the last Friday of May, but first she had one last email to send. On Blackout Tuesday, one of the millions of social media accounts posting a single black tile in support of BLM belonged to the NFL’s San Francisco 49ers, which split acrimoniously with quarterback Colin Kaepernick after he began kneeling during the national anthem to protest police brutality toward Black people. 4 years ago, in the wake of Ferguson, we felt compelled to support the #BlackLivesMatter movement. A previous version corrected spelling of PepsiCo. Want to bookmark your favourite articles and stories to read or reference later? We ask you to join us in not being complicit in the face of this injustice. “If we share values on climate, same-sex marriage rights, racism, I think that’s a deeper bond than sugar and fat.”, These days, Ben & Jerry’s activism team counts almost 20 full-time members, including characters such as Dave Rapaport—the global social mission officer—who once spent several days in the Nevada desert being chased by armed security forces in helicopters after he tried to stop a nuclear weapons test explosion. The company also baffled many progressive customers in 1997—and dismayed some members of its own board—when, despite its history of campaigning to end gun violence, it appointed Perry Odak, who’d previously run a firearms manufacturer, as CEO. Ben & Jerry’s (and Ben and Jerry) vocally supported the Occupy Wall Street protests in 2011. Mittal says the company is, for instance, examining how to source a greater share of its ingredients from Black-owned farms. Silence Is NOT An Option | Ben & Jerry’s Silence Is NOT An Option All of us at Ben & Jerry’s are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Four Minneapolis police officers have been fired after a video taken by a bystander was posted on social media showing Floyd's neck being pinned to the ground by an officer as he repeatedly said, "I cant breathe". The more comprehensive statement the company issued in June “came from a muscle that was continuously being developed from the board and management team over time,” says Daryn Dodson, a board member and managing director at Illumen Capital Management LLC, an investment firm focused on reducing implicit bias. One of Ben & Jerry’s environmental campaigns, an 18-month initiative called Save Our Swirled, culminated at the 2015 United Nations Climate Change Conference in Paris, where organizers wheeled in a giant papier-mâché statue of an ice-cream cone with a melting, globe-patterned scoop. Ben & Jerry's faces boycott following BLM support. The ice cream company stated that the officers involved in Mr Floyd’s death “must be brought to justice”. Miller estimates that fewer than 10 percent of the comments the company received were negative. The ice cream brand said it is calling upon US President Donald Trump and other elected officials “to commit our nation to a formal process of healing and reconciliation”. Over the weekend, the CEO, who sports Woodstock-chic elbow-length curls and a straggly beard, consulted two advocacy groups the company works with, Color of Change and the National Association for the Advancement of Colored People, for advice on how to phrase an unequivocal takedown of racial injustice. Ben & Jerry's offered up an opinion piece on their blog and then linked to it from Twitter and Facebook. Washington’s NFL franchise announced it would change its name, a racist slur against Native Americans. When this year’s protests began, many companies tried to write tickets seating themselves on the right side of history, expressing solidarity with the Black Lives Matter movement, which formed in 2013 after the acquittal of the man who shot and killed Trayvon Martin, a Black teenager, in Florida. Ben & Jerry's Ben & Jerry's wants to end white supremacy, among other progressive goals. “I think of the killings that have happened as no different than lynchings—it has just laid bare again how deep the racism is,” says Mittal, who’s been on the board for almost 13 years and was appointed chair in 2018. “It didn’t just happen. Solheim referred him to the commitment to advocacy Unilever had agreed to in its ownership contract. “I made some comment that this is likely not a conversation that is happening right now at Häagen-Dazs.”, Photographer: Sarah Anne Ward for Bloomberg Businessweek, Photographer: Tira Khan for Bloomberg Businessweek, Photographer: Sarah Anne Ward for Bloomberg Businessweek; Prop stylist: Liz Mydlowski. This is not new for them.”. PepsiCo Inc. and Mars Inc. said they would retire imagery associated with Aunt Jemima pancake syrup and Uncle Ben’s rice, which both featured caricatures of Black cooks. (Tragically, the list includes every flavor containing chocolate, as cocoa production in West Africa suffers from rising temperatures and lower rainfall.) “Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms,” the firm stated. And the company has largely managed not to be regarded as opportunistic—of using social consciousness to increase sales. Perhaps most famously, PepsiCo tried and failed in 2017 to evoke the BLM movement by airing a three-minute ad that depicted Kendall Jenner, a White fashion model from the Kardashian clan, handing an ice-cold Pepsi to a policeman flanked by other officers in protective gear as an ethnically diverse crowd of actors cheered her on. Rihanna’s fashion and beauty brands – Fenty Beauty, Savage X Fenty and Fenty – announced they would be ceasing operations for the day. Ben & Jerry's Homemade Holdings Inc, trading and commonly known as Ben & Jerry's, is a Vermont company that manufactures ice cream, frozen yogurt, and sorbet.It was founded in 1978 in Burlington, Vermont, and sold in 2000 to British-Dutch conglomerate Unilever.Today it operates globally as a fully owned subsidiary of Unilever. Want an ad-free experience?Subscribe to Independent Premium. He traces the fundamental appeal of its pints to their indulgent flavors, as well as to carefully timed price reductions and product releases. Start your Independent Premium subscription today. 2017: Home Sweet Honeycomb aided refugees through the International Rescue Committee. Everyone, it turns out, has a price.. For Ben Cohen and Jerry Greenfield, the hippies who founded Ben & Jerry's Homemade and combined ice cream … “Loyalty is pretty valuable in this business,” he says. The 704-word text linked Floyd and other recent victims of fatal persecution, such as Breonna Taylor and Ahmaud Arbery, with historical ones like Martin Luther King Jr. Ben & Jerry's, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that "overtly support him." Google, Twitter, and YouTube, which have also been criticized for inaction on misinformation and abuse, were hit by boycotts, too. In recent years, keeping revenue up has become ever more crucial as it fends off a rash of insurgents, from low-calorie alternatives such as Halo Top to chichi probiotic choices such as Foxy’s Thoughtful Ice Cream. A McDonald’s Corp. statement that each Black victim was “one of us” prompted the American Civil Liberties Union to ask the fast-food chain why it was denying hundreds of thousands of Black workers access to paid sick and family leave during a global pandemic. Ben & Jerry’s long track record of activism has tended to mitigate any perceived sins, helping it avoid accusations of insincerity when it speaks out. “A lot of companies say ‘Black Lives Matter,’ but Ben & Jerry’s has actually put energy, time, and flavor behind Black Lives Matter. (The company responded by apologizing for the incident and adding her to its U.K. diversity and inclusion board.). Robinson, who’s addressed audiences at a number of leading corporations about structural racism—the deep-seated influence racial bias has on power structures—and the importance of quantifying diversity, was one of the experts McCarthy called to help Ben & Jerry’s draft its response. The brand has previously voiced its support for the Black Lives Matter movement and has a long history of championing progressivism. Each week a team meets to identify and discuss pressing social justice issues. “And finally, we call on the Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people,” Ben and Jerry’s said. “I think that’s why, as a company, we can’t wait for others to make it a tipping point. Unilever is also the world’s largest maker of ice cream and gelato, selling supermarket and concessionary brands such as Breyers, Cornetto, Fudgsicle, Grom, Klondike, Magnum, Popsicle, Solero, and Talenti. That’s a particularly uncomfortable fact at a moment when glucose is increasingly regarded as the new tobacco, and it clashes, too, with the company’s work in support of Black Americans, who are more likely to contract Type 2 diabetes than Whites. Around the same time, Paul Polman became CEO of Unilever and began a 10-year effort to turn the parent corporation into a testbed for a more socially adroit way of doing business. Solheim says sales were never the point, stressing that Ben & Jerry’s campaigns have neither hurt nor helped demand during his eight years running the company. Ben and Jerry's signed a petition to release a guilty cop KILLER Mumia Abu-JAmal who KILLED Officer Faulkner of Philadelphia Police Department Ben and Jerry supports a cop Killer. PrettyLittleThing, an online retailer, posted a photo on social media showing jet-black and peach-toned hands clasped above the motto “Stand Together,” only to be criticized for depicting the Black hand in an unlifelike hue. In the late ’80s, it released Rainforest Crunch, a flavor that incorporated nuts responsibly sourced from indigenous Amazonian tribes, helping spark a national conversation about deforestation. The note Mittal, the board chair of Ben & Jerry’s, was sending was to the chief executive officer, Matthew McCarthy, requesting that a statement be prepared by Monday. Floyd was later pronounced dead while in police custody after being transported to Hennepin County Medical Center. The company has said only that it will change the name of its Fair & Lovely line, which generates more than $500 million in annual revenue, to Glow & Lovely, and that it will include women of all skin tones in future marketing materials. L’Oréal SA, whose black square was overlaid with the words “Speaking out is worth it,” was criticized for insincerity by Munroe Bergdorf, a Black English model, who said the cosmetics company had dropped her from a 2017 campaign after she spoke out about White supremacy. It called on the president to “disavow white supremacists and nationalist groups that overtly support him” instead of “using his Twitter feed to promote and normalize their ideas and agendas.” And it said Congress should create a commission to study the effects of slavery and discrimination dating back to 1619, the year the first Africans arrived in Virginia in shackles. ‘The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy,’ ice cream company states, Find your bookmarks in your Independent Premium section, under my profile. Ben & Jerry’s and its cofounders, Ben Cohen and Jerry Greenfield, have previously spoken out about social justice causes and in support of the Black Lives Matter movement. A survey conducted after Floyd’s killing by Morning Consult LLC, a data analysis firm, found that about two-thirds of Americans from Generation Z, the sought-after cohort of high schoolers and college students, said the way corporations and their brands reacted to the BLM movement would permanently affect their future purchasing patterns. One of its flagship brands, Dove soap, followed Ben & Jerry’s lead on BLM, saying it would advance its own calls for legislative action and extend its work with such organizations as the National Black Child Development Institute to address racial justice for the next generation of Americans. Other companies tried to align themselves with the Black Lives Matter protests and failed. In addition, the firm is supporting Mr Floyd’s family in creating a national task force that would help to combat racial violence and increase accountability of the police force. Its ethos closely tracked the Lennonesque worldview of its creators, who often seemed more comfortable hosting their One World One Heart music festival, a kaleido­scope of tie-dyed roots rock and psychedelic Ben & Jerry’s motifs, than participating in quarterly earnings calls. And the renewed attention to racial injustice led some companies and sports teams to reconsider problematic brand identities and logos. Washington’s franchise posted a tile, too. As Ben & Jerry’s most recent call to action this week has gotten attention, so have some companies’ far more tepid reactions to the current … Mr Floyd’s family recently said the three other officers present at the scene are expected to be criminally charged. In 1978, Ben Cohen and Jerry Greenfield, friends since grade school, completed a $5 correspondence course in ice-cream making and founded Ben & Jerry’s out of a renovated gas station in Burlington, Vt. Ben & Jerry’s activism didn’t slow through a mid-1980s initial public offering or its acquisition for $326 million in 2000 by Unilever, the sprawling Anglo-Dutch conglomerate behind Dove soap and Hellmann’s mayonnaise. With a message of support for the Black Lives Matter movement in the strongest possible terms, Ben & Jerry’s continues its track record of dialed-in advocacy. — Ben & Jerry's (@benandjerrys) June 19, 2020 Ben & Jerry's is a group of far-left activists masquerading as an ice cream company, and the tweet is just the tip of the iceberg. It is really for each one of us to ensure that George Floyd and Breonna Taylor do not just become a hashtag.”. It was lauded as the most detailed and powerful message from any corporation seeking to condemn the latest high-profile homicide in a chain of abuse Black people have suffered at the hands of White people across centuries. In the aftermath of George Floyd‘s death in Minneapolis, US, thousands have taken part in protests and demonstrations across the world supporting the Black Lives Matter movement and calling for an end to police brutality against black people. While the board’s seven directors do include four women and three people of color, two of whom are Black, the majority of its workforce and leadership, she says, remain “all very White.” In part this reflects Vermont’s demographic makeup—the state is 94% White—so Ben & Jerry’s has been seeking other ways of becoming more diverse. Yoav Aliasi, an Israeli rapper and far-right activist, called on his followers to boycott Ben & Jerry’s because of the decision. Mittal, a human-rights and environmental activist who founded the Oakland Institute, a policy group, says Ben & Jerry’s firm stance was especially motivated by the White House’s response, which she viewed as fanning the crisis. Updates with recent performance of Unilever’s ice cream brands in 16th paragraph. Other efforts were baldly hypocritical. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. (The White designer who shepherded the branding later conceded she may not have been best suited for the task.) Ben & Jerry's statement on why Black Lives Matter. Its present-day headquarters is in South … Some of the company’s most important and long-standing commitments have been on the environmental front, and it hasn’t hesitated to link its product directly with its ideals. Copy {copyShortcut} to copy Link copied! Share Shares Copy Link. “Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. https://www.eatthis.com/fast-food-brands-supporting-black-lives-matter And when the company took a stance a decade ago against ingredients derived from genetically modified organisms and erected the first of several billboards about the cause, then-CEO Jostein Solheim got a call from Kees Kruythoff, who headed Unilever’s business in the U.S. and served on the board of the Grocery Manufacturers of America Inc., which is pro-GMO. Last year it introduced Justice ReMix’d, a variety that includes cinnamon bun and spicy fudge brownie chunks, in partnership with the Advancement Project, a racial justice advocacy group. in sixth paragraph. It’s challenging, Miller acknowledges, even for a company that’s long tried to be a rising voice for change. On Juneteenth, the activism team published a blog post announcing its next project: defunding U.S. police forces. Ben & Jerry’s has its issues, too, starting at the source: It makes its money from a deeply unhealthy product. When Ben & Jerry’s posted the statement on June 2 to its website and social media accounts under the title “We Must Dismantle White Supremacy: Silence Is NOT An Option,” hundreds of thousands of people rapidly circulated it. Facebook Inc. saw hundreds of employees stage a virtual walkout after it refused to add labels to false or incendiary Trump posts that apparently violated its policies; the furor prompted some of the world’s largest marketers, including Verizon, Coca-Cola, Lego, and Ben & Jerry’s owner, Unilever, to stop advertising their products on the platform for at least a month. Police spray mace at protestors to break up a gathering near the Minneapolis Police third precinct after a white police officer was caught on a bystander's video pressing his knee into the neck of African-American man George Floyd, who later died at a hospital, in Minneapolis, A protester holds a sign with an image of George Floyd, Protesters demonstrate against the death of George Floyd, A protester throws a piece of wood on a fire in the street just north of the 3rd Police Precinct, People in other US cities also protested the murder, like Los Angeles, A police officer lobs a canister to break up crowds, A protester is treated after inhaling tear gas, Two police officers stand on the roof of the Third Police Precinct during a face off with a group of protesters, Protesters outside a Minneapolis police precinct two days after George Floyd died, Demonstrators gather to protest in Los Angeles, Police remove barricades set by protesters, A fire burns inside of an Auto Zone store near the Third Police Precinct, Flowers, signs and balloons are left near a makeshift memorial to George Floyd near the spot where he died, A policeman faces a protester holding a placard in downtown Los Angeles, A couple poses with a sign in Los Angeles, MINNEAPOLIS, MN - MAY 27: A man is tended to after sustaining an injury from a projectile shot by police outside the 3rd Police Precinct building on May 27, 2020 in Minneapolis, Minnesota. 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