While a business owner should be focused on long-term profitability, he should also consider how employees and even customers feel about the business. It's not enough for companies in today's business environment to simply be happy with making a profit. We become what Virtue theorists can consider murder as an immoral act which makes it unsuitable to be used as a moral act when it comes to legislation, say in court. Moral courage in the workplace: Moving to and from the desire and decision to act ... automatic and cons cious, ... ‘Courage as a management virtue’. It doesn't mean necessarily standing up to some dragon and slaying it, but it does mean doing what you know is right in the face of a lot of good reasons not to - such as fear, the effort required, the social risk, etc. Courage, The Most Important Leadership Virtue. Propriety is a virtue which covers many kinds of actions. In fact we are the first generation of leaders to be leading in such disruptive times. The full meaning of the virtue cannot be covered here. Top Virtues a Company Should Have. The entire Book of Rites, a Confucianist classic, is devoted to the discussion of propriety, and yet it is said that the discussion has not covered all aspects of the virtue. Now, living in America, and before that in Europe, it is not as clear to me whether courage (or any other virtue) can be described as masculine or feminine. Nature of Virtues Another weakness attributed to virtue ethics is the difficulty in determining the nature if virtues. Virtue ethics or virtue theory was originally proposed by Aristotle (384-322 BCE) to deal with the question of how humans can find and maintain happiness. But whenever the appetites (any addiction will do) or emotions (e.g., anger) take over against the mind, one will have a disordered soul. —L.Frank Baum, The Wonderful Wizard of Oz "Being terrified but going ahead and doing what must be done—that's courage. Courage is a big deal. The difference in physical strength between the sexes explains, at face value, why the military is still a man's world. Courage, she said, contains three basic elements: noble goal, personal risk, and choice. Never before in the history of leadership has this type of environment been navigated. ordered soul will emerge bearing the fruit of four cardinal virtues: justice, courage, wisdom, & self -control. Aristotle contends virtue = habits of excellence. The idea of virtue and its role in ethical behavior comes from Greek philosophy. ‘Virtue ethics’ is prominent, if not pre-eminent, in contemporary moral philosophy. We probably all have an idea of what we mean by courage… Some features, at least, of the motivation to this renewed concern with … Bad courage has a goal, but it’s not a noble one. 06/02/2016 04:06 pm ET Updated May 29, 2017 ... this takes courage. 2. It is also considered to be not action-guiding. It messes up your hair. 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