A conversion in marketing is when a visitor to your website completes a desired goal. Conversion rate optimization, or CRO, is the process of improving your conversion rate. However, different sites may consider a "conversion" to be a result other than a sale. Conversions for websites are based on goals which are related to the overall business goals. Tracking sales conversions is obviously important to know whether or not your business is profitable, but lesser conversions are helpful to track as well. In digital marketing, a conversion is an event that is tracked and recorded when a campaign goal or interaction is complete. , the word “conversion” is defined as “the process of changing or causing something to change from one form to another”. Possible solutions include asking each caller or shopper how they heard about the business and using a toll-free number on the website that forwards to the existing line. To online retailers, for example, a successful conversion may be defined as the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. Conversion marketing is a concept all marketers must tackle in an attempt to figure out why customers are or aren't converting on a website. Every time a visitor clicks on an ad, the website gets money. For websites where the response occurs on the site itself, a conversion funnel can be set up in a site's analytics package to track user behaviour. So what exactly are conversions? In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses your site to a paying customer.For example, if a customer abandons their shopping cart, the merchant may market a special offer (e.g. Depending on your business, there are various possible conversions. 18 Types of Marketing Benchmark » Cost Per Lead . Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design.[5]. A company may also try to recover the customer through an online engagement method, such as proactive chat, to attempt to assist the customer through the purchase process.[3]. Many people are probably familiar with this term as it relates to religious conversion or two-point conversions in football. Say a customer were to abandon an online shopping cart. It requires proactive engagement with consumers using real time analytics to determine if visitors are confused and show signs of abandoning the site; then developing the tools and messages to inform consumers about available products, and ultimately persuading them to convert online. In this way, they convert from visitors to leads or, if they purchase something, to customers. By focusing on improving site flow, online customer service channels, and online experience conversion marketing is commonly viewed as a long-term investment rather than a quick fix . If the, 11 Best Live Chat Support Apps for Websites, The Best Business Structures for Startups in Philadelphia, How to Start a Lifestyle Blog and Make It a Success. Marketing companies track conversions and  measure conversion rates to track how a website performs. The desired action can take many forms, varying from site to site. Conversion Definition. CVR tells app advertisers how many users their ad converted. Conversion: Definition An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. If the CPC of an ad is too high, then the advertisement probably isn’t worth running and should be improved upon or scrapped. For a visitor to perform the desired action, the copy of your page, the design and usability elements have to work together in creating a seamless user experience. Conversion marketing refers to tactics that encourage customers to take specific action, “converting” a person browsing your website into a purchaser of your product or service. We divide the total number of visitors by the number of ad clicks. However, the conversion rate is subject to many factors such as range of products, prices and season. [6] Increased site traffic over the past 10 years has done little to increase overall conversion rates, so conversion marketing focuses not on driving additional traffic but converting existing traffic. "increase volume of newsletter subscriptions" or "decrease shopping cart abandonment percentage rate"), Take repeated action to monitor and improve the site, based on quantitative and qualitative metrics, Berkeley-Study on Conversion rate in Spam, This page was last edited on 18 November 2020, at 15:59. Marketers are constantly talking about conversions – customer conversions, conversion rates, cost per conversion, conversion rate optimization – but what does this mean? For websites that seek to generate offline responses, for example telephone calls or foot traffic to a store, measuring conversion rates can be difficult because a phone call or personal visit is not automatically traced to its source, such as the Yellow Pages, website, or referral. Getting someone to open an email is a conversion. In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages. The company could market a special offer, like free shipping, to convert the visitor into a paying customer. Marketers are constantly talking about conversions – customer conversions, conversion rates, cost per conversion. Anything that indicates customer interest or takes them a step closer in the buying cycle may be a conversion. Conversions and the data analyzing conversions are all used to better market your company or website to improve the bottom line. Conversion Rate Optimization (CRO): Optimizing your website to get more customers to convert. It is the process of converting a prospect to a customer by sifting through the entire population and by following the process. 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