It is an important ranking factor but it’s not as important as quality or relevance. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. – The languages used to build a website. Tools like Google Analytics, Google Adwords utilize tracking codes so that they can track information about users who view a site. – A document in XML format that categorizes all relevant pages, posts, files, etc. Duplicate content can also be a problem within one website — if multiple versions of a page exists, Google may not understand which version to show in search results, and the pages are competing against each other, this is also known as keyword cannibalization. YouTube is part of Google’s ad network and is considered one of the most popular search engines in the world. Websites aim to have as low of a bounce rate as possible, and averages tend to be anywhere between 40-60%. Good UI should be fluid and easy for most people to understand. It may involve generating more interesting or newsworthy content, creating a blog, asking clients to link to your website and many other techniques. Quality assurance, or QA, is a quality testing process that ensures that an organisation delivers the best products or services possible. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Google Analytics (sometimes abbreviated as GA) allows webmasters to see where web traffic comes from and how visitors behave once on the site. UI – Stands for User Interface. Search operators essentially act as shortcuts to an advanced search. Smooth. To keep a web page out of Google, you should use noindex directives or password protect your page. Sites with low-quality content saw significant ranking drops due to this algorithm update. Creating a digital marketing agency name like Click Consult by combining 2 words or parts of words is very popular today. A domain name is a website’s address that a user types into the browser when they wish to visit the site. – Stands for Return On Investment. Initially released February 2011, and updated periodically after this release, similar to Google Penguin. Find 1,182 synonyms for marketing and other similar words that you can use instead based on 15 separate contexts from our thesaurus. Header tags use a cascading format where a page should generally have only one H1 (main title) but beneath can be multiple H2s (subtitles) and every H2 can have H3s beneath (sub-sub titles) and so on. For example, an automation funnel could be set to send “Email A” when a person provides their email address, then either “Email 2a” or “Email 2b” would be sent based on whether or not the person clicked on the first email. Knowledge Panel – Like the Knowledge Graph, this box appears at the top of search results on the search results page. – A branch of digital marketing that aims to improve the conversion rate of web pages, thus making the pages more profitable. It is now also used to tag users in messages on social networking websites. Google Trends is a free tool provided by Google that shows how frequently a keyword is entered into Google’s search engine relative to the site’s total search volume over a given period of time. When a post or ad is displayed to a user, this is called an impression. PDF’s are a common document type when uploading documents to the internet, because of its ease of use and its ability to be imported or converted easily. The World Wide Web (‘WWW’ or ‘web’ for short) is a collection of webpages found on the internet. Email List – A collection of email addresses that can be used to send targeted email marketing campaigns. It is often used to talk about political issues, as well as for posting about one’s personal life or company/brand updates. This algorithm targeted so-called “black-hat SEO” tactics which manipulated search rankings by creating links to sites in an unnatural manner. The […] Since 2005, Google has been using a term that can be implemented into the “rel” code of a link. Helping the World with Concepts. Search Operator – a text modifier that can be used in Google searches to return more specific results. Generally known for showcasing video game streams and esports tournaments, Twitch also offers a wide variety of streaming channels, ranging from art and cooking to programming and woodworking. – A website that categorically lists websites with similar themes. HTML is a set of codes that are used to tell a web browser how to display a webpage. “Inbound” is a more recent euphemism for what has traditionally been called “SEO”. 32. – Short for “web log”, a blog is a web page or a website that is regularly updated with new written content. Twitch’s chat feature gives each stream an interactive element where the audience can converse with each other and even interact with the streamer. Original content should canonical to itself, and content taken from other places should point the canonical to the original source URL. – a phrase beginning with the symbol “#” used in social media as a way for tagging content for users to find. Onsite links often appear near the web page’s title and look something like this: Home > Services > Specific Service. Content marketing is another essential aspect. For instance, if you clicked a PPC ad for ‘Passion Digital SEO’ and ended up on the social media marketing page, that would be disingenuous for both us and you. – A collection of internet forums or “subreddits” that span a massive variety of topics. One major Goal of SEO is to have your website show in searches for as many relevant keywords as possible. XML – Stands for eXtensible Markup Language. 35. Search operators essentially act as shortcuts to an advanced search. In SEO, it is best practice to have descriptive title tags featuring your main keywords, rather than something basic like “home”. Users can store and share photos here. Achieve fluency and you’ll be 9 steps closer to digital marketing success. You must accept an invitation from them or they must accept an invitation from you before you are connected. 30. CSS is a document of code that tells the website’s HTML how it should appear on screen. Facebook Ads Manager – Ads Manager is a tool for creating Facebook ads, managing when and where they’ll run, and tracking how well campaigns are performing on Facebook, Instagram or their Audience Network. CSS a document of code that tells the website’s HTML how it should be appear on screen. Theoretically, that could help the stock photos website rank in Google for keywords related to stock photography. 27. – A delicious baked…err… A small item of data sent from a website, that is stored on the user’s device. GMB is crucial to local SEO campaigns, and is directly related to location-based searches. The PPC model is commonly associated with search engine and social media advertising like Google Adwords and Facebook Ads. Duplicate content can result from plagiarism, automated content scrapers, or lazy web design. – In WordPress, a tag is an identifying marker used to classify different posts based on keywords and topic. The like button allows users on social media and other websites to express that they like, enjoy or support certain content. – The error message that appears when a visitor tries to go to a web page that does not exist. Here at Passion we always use authentic and ethical white hat techniques. Similar to WordPress categories, but tags are more granular and specific, whereas categories are broad and thematic. Every website is identified by its IP address, and the domain name is a human-friendly label for the numbers in the IP address. When you search for something in a search engine, you type in a keyword and the search engine gives you results based on that keyword. Tools like Google Analytics, Google Adwords utilize tracking codes so that they can track information about users who view a site. Reddit also offers paid advertising services. HTTP is the protocol used by the world wide web to define how data is formatted and transmitted, and what actions web browsers and web servers should take to respond to a command. Here are a few powerful marketing words that can help. Memes can be images, videos or text. The practice of search engines displaying results dependent on where you are. Much like a blog, but documented using video instead of written content. In SEO, it is best practice to have descriptive title tags featuring your main keywords, rather than something basic like “home”. Java can be used on it’s own, while Javascript can only be used in web browsers. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site. Content commonly refers to written materials, but also includes images and videos. Certain bits of information or content are said to “go viral”. YouTube advertising – YouTube offers advertising in 6 different formats. Need antonyms for digital marketing? For there to be a true penalty, there would have to be a manual action from Google, as denoted by the message sent to the webmaster in Search Console. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Title Tag – An HTML element that is used to describe the specific topic of a web page. This plugin keeps track of all completed form submissions, and allows for all of the fields on a form to be customized. Many sites in those fields saw significant drops in rankings, though Google denies specifically targeting these industries. It ranks millions of websites in order of popularity, with an Alexa rank of one being the most popular. Email Automation – A marketing system that uses software to automatically send emails based on predefined triggers. Using maps.google.com, users can search for stores, restaurants, businesses, and landmarks anywhere in the world. – Links at the top of a web page or in a search result, that better help the user navigate the site. Cloaking refers to the “black hat” practice of presenting different content or URLs to human users and search engines. direct mail marketing. The @ symbol was originally used in email addresses. digital-marketing. – Stands for “Cascading Style Sheets”. – A potential customer in the sales funnel who has communicated with a business with intent to purchase through a call, email, or online form fill. The SEO industry gives various Google algorithms their own nicknames like Penguin (which analyzes the quality of links pointing to a website) and Panda (which assesses the quality of the content on a website). A microblogging platform and social network that allows users to post and share images, text, videos, links and quotes. Having fresh content means that a website’s pages have been updated or new content has been added. (See also: Google Algorithm, Google Panda, Google Penguin). – A popular type of digital image ad that can be placed across various websites. The most commonly used languages in web design are HTML, CSS, JS, and PHP. Dofollow links pass SEO equity to the destination URL, while “nofollow” links do not. In basic terms, XML allows for customizable tags for marking up information that is otherwise difficult for computers to understand. The most common form of e commerce business is an online retailer that sells products direct to the consumer. Link networks and PBNs are against Google guidelines and are devalued or penalized when detected. – A philosophy of creating a website that allows all of the content to show correctly regardless of screen size or device. On Twitter, it is known as a timeline and is made up of tweets of those you follow. – A summarized piece of information that Google pulls from a website and places directly into search results, in order to show quick answers to common and simple queries. – Company behind the search engine giant Google.com. The end goal is for this content to be linked to by others. They use tactics like duplicate content, spammy link building, and negative SEO. Each time your browser accesses a website, it creates a cookie. Linkedin is also a strong platform for marketing, job posting, and sharing professional content. Some websites, most notably Facebook, now allow for other reactions, such as “love” (to show you love a post), “sad” (to show you find the content of a post sad), “angry” (to show you the content makes you angry) and more. Average position 5+ indicates that your ads are showing at the bottom of the search results page. Typically, this helps improve user experience across a website by helping the user find what they are looking for or avoiding dead ends like 404 (Not Found) errors. – Code that is added to the HTML of a website to give search engines more relevant information about a business, person, place, reviews, product, or thing. Link networks and PBNs are against Google guidelines and are devalued or penalized when detected. Search Console differs from Analytics – it does not measure traffic, it measures a site’s visibility on search pages, and indexability by Google crawler bots. The largest and most popular image ad network is run by Google, and allows ads in the following common sizes: Bing – A web search engine that provides search services for web, video, image and map search products. In the context of digital marketing, campaigns can be run through search and display network advertising platforms (i.e. A bookmarking service that can be added to a website by using a web widget. Initially released February 2011, and updated periodically after this release, similar to Google Penguin. – A Google algorithm update focused on providing locally relevant results to searchers. Need synonyms for digital-marketing? Safe. URL – stands for Uniform Resource Locator and is the address of a web page. 4 synonyms for marketing: promotional, PR, merchandising, selling. This involves the design of the entire process of acquiring and integrating the product, including aspects like usability and function. Digital-marketing. First announced on April 2012 and updated periodically after this release, similar to Google Panda. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%. A WebCrawler, sometimes called a spider or spiderbot, is an Internet bot that systematically browses the web, typically for the purpose of indexing websites. To be a Google Partner, an agency must have an Adwords certified employee affiliated to the company profile, meet spend requirements, and Meet the performance requirement by delivering overall ad revenue and growth, and maintaining and growing the customer base. Some examples of common medium are: Metadata – HTML snippets added to a webpage’s code that add contextual information for web crawlers and search engines. – A social networking website oriented around connecting professionals to jobs, businesses and other professionals in their industry. It allows webmasters and SEOs to add snippets of code and tracking pixels, without having to modify onsite script. The technology that powers Google’s PPC advertising. A social network for people to create image boards. Backlink – This is when one website hyperlinks to another website using html href code. If a URL does not have a minimum amount of reporting data for any of these metrics, it is omitted from the report. TRY marketing IN A SENTENCE BELOW. In my experience, a common challenge is where to start drawing up your digital marketing plan. Another word for marketing: promotional, PR, e-marketing or eMarketing | Collins English Thesaurus There is not an industry standard as to which definition is correct, however the latter is most commonly used. Slug – Slang for the portion of a URL that comes after the .com. – A word or phrase indicative of the major theme in a piece of content. User interface is the area with which a user interacts with something through a digital device. Digital marketing synonyms. Lists are typically segmented by user classification, so a list of existing customers can receive one type of communication, while potential customers can receive more promotional communication. Duplicate Content – Refers to instances where portions of text are found in at least two different places on the web. Google Algorithm – A mathematical programmatic system that determines where websites will appear on Google search result pages for any given number of queries. For example, if 100 people visit a website, and 50 of them immediately leave, the website has a bounce rate of 50%. In the Adwords platform, each keyword will have an estimated click cost, but the prices change in real time as advertisers bid against each other for each keyword. ROAS – stands for Return On Ad Spend. Much of the information is pulled from sources like Google My Business and Google Maps. is typically used only once on a webpage, and is used to display the most important title. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. 28. no-fuss. Linkedin – A social networking website oriented around connecting professionals to jobs, businesses and other professionals in their industry. In order for a business to receive a positive ROI, they must earn more money using marketing channels than they are spending on the marketing itself. “Canonical” can be applied to the “rel” attribute, which will link to the original or authoritative page from which content is being used or referenced. Used as a marketing strategy to gain PR and link opportunities. On Google, they are above and to the right of the main (unpaid) results. Search engine optimisation (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users through branded and non branded keywords. A CMS that is used for blog publication. Each individual code is called an element, or a tag. Light. These terms can seem daunting if you’re new to digital marketing. Examples For Creative Learning. They can chat with their friends and share photos and posts, along with a host of other things. Multiple automated emails in a sequence are used create user funnels and segment them, based on behavior. The penalty is issued by Google through Search Console, and can result in a sites’ removal from search engine results. Reviews are on a 1-5 star scale, and include a brief message written by the reviewer. Penalty – An infraction issued by Google, to a webmaster, for breaking Google’s guidelines. Google is owned by parent company Alphabet. – One of the largest search engines in the world. According to Google’s guidelines, any link that is unnatural (like you paid for a press release, or you gave a journalist a perk for writing about your product) should have a nofollow tag. An action made by internet users to pass on any form of information (whether it’s a photo, video, article etc.) Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Advertising – Yahoo and Bing ads are both run through the Bing Ads platform. You don’t have to sign up for Search Console to be included in Google search results, but Search Console helps you understand and improve how Google sees your site. Visitors are often broken down between “new visitors” who are browsing for the first time in the allotted time period, or “returning visitors” who have already browsed at least once in the given time frame. – Term for ethical digital marketers who don’t participate in work that could be viewed as unethical or as spam. Issues like this can occur when new versions of pages are added, without deleting or forwarding the old version, or through poor URL structures. Their real views on issues do not necessarily match the antagonistic comments they make. – A metric showing how often people click on an ad or search result after they see it. – A video sharing website, bought by Google in 2006. internet advertising. A metric to measure the efficiency of an ad campaign by comparing your cost to conversion value. Bing is owned and operated by Microsoft, and is powers Yahoo! Twitter can analyse how many people are talking about something by tracking hashtags. They are, in essence, the titles and major topics of a web page and help indicate to readers and search engines what the page is about. Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing. There are several ways to do this, but they are all unethical. Similar to WordPress categories, but tags are more granular and specific, whereas categories are broad and thematic. The main ranking algorithm is SEO is referred to as “The core algorithm”. It is important to have your business’ website associated with relevant keywords so that it will appear when those words are searched for. Visit our SEO page for more information. online advertising. – A group of websites in which ads can appear. 3709 Promontory Point Dr #206 This file allows you to specifically allow (or disallow) certain files and folders from being viewed by crawler bots, which can keep your indexed pages limited to only the pages you wish. This document is not intended for human use, though it can be viewed by humans. A dashboard pulls information from various data sources and displays the info in an easy-to-read format. Spam bots visit websites for nefarious reasons, often showing in Google Analytics as spammy traffic. – Used in Pay per click advertising, this metric refers to the percentage of times viewers have seen an advertiser’s ad, in relation to the total possible amounts that ad could have been seen. Any digital marketing that involves the use of a search engine, or 2. Marketers also use automation to nurture leads by sending relevant content to previous visitors of a website, in an attempt to get the visitor back to convert into a sale. Here's a list of similar words from our thesaurus that you can use instead. Keyword Phrase – A group of two or more words that are used to find information in a search engine. WordPress is an example of a CMS. – Any form of online media that can be read, watched, or provides an interactive experience. Content commonly refers to written materials, but also includes images and videos. You would 301 redirect all of the traffic from websiteB.com to websiteA.com so that all visitors end up on websiteA.com). A term used on LinkedIn to describe the people you are directly associated with on the website. Dashboard – A web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. – A text file stored on a website’s server that includes basic rules for indexing robots which “crawl” the site. Digital Assistant – Sometimes known as a virtual assistant or intelligent personal assistant, this software or application can perform tasks or services via verbal commands from a user. Cinch. Only paid digital marketing that involves a search engine, ie: PPC (pay-per-click). If a user searches something you have deemed a negative keyword, certain results of yours will not show. It is a way for users to keep track of updates to multiple websites (news sites, blogs, and more) in one place, as opposed to having to manually check in on every single site individually. Whether or not the user has clicked on the post or ad or bought anything isn’t taken into account. http://www.domain.com/contact-us. If the new company name is created by taking one word and part of another word or parts of two words to create a new company name, it will be easier to find a matching domain name and be able to be trademarked. – LinkedIn’s advertising platform. – An automated program that visits websites, sometimes also referred to as a “crawler” or a “bot”. SEO refers solely to unpaid search engine results and excludes direct traffic. These changes can sometimes take up to 72 hours to change worldwide. This is the amount an advertiser pays for 1,000 impressions of their ad. Featured Snippet – A summarized piece of information that Google pulls from a website and places directly into search results, in order to show quick answers to common and simple queries. – A personal Facebook account. Facebook Business Page – A public webpage on Facebook created to represent a company. CRO (Conversion Rate Optimization) – A branch of digital marketing that aims to improve the conversion rate of web pages, thus making the pages more profitable. This tool is designed to display when users search for a business on Google; it can help users get quick information about a business like phone numbers, reviews and location. Images that are chosen from websites or within the Pinterest community. Search – One of the largest search engines in the world. 1. Heatmaps are used to collect user behavior data to assist in designing and optimizing a website. Top digital marketing synonyms (related to marketing) are online marketing, data-driven marketing and internet marketing. Interests and ‘ like ’ various pages what a WebCrawler uses to order rank!, etc. ) the header code so that they can track information yourself. Yet another term similar to Google Panda website oriented around connecting professionals to jobs, businesses, and conversion... 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